Behind the Design: Coral Patterns

Posted on Jun 19, 2018 5:29:42 PM

blog_BehindtheDesign-June-Coral-headerHip Hip.
Hip Hip.
Hip Hip.

When you're on a holiday, you can’t find the words to say
All the things that come to you, and I wanna feel it too
On an island in the sun, we’ll be playing and having fun
And it makes me feel so fine I can’t control my brain
We'll run away together
We'll spend some time forever
We'll never feel bad anymore...

Hip Hip.

—Weezer on our new coral prints for Spring/Summer 2018

“Island in the Sun,” Weezer’s cult hit from the 90’s, has always had a very sensory and hypnotic effect on me and my mom whenever it plays. The soft and rhythmic “hip hip’s” sung by lead vocalist, Rivers Cuomo, lazily lull you into the chorus like gentle waves breaking on a shore.

Similarly, Deb feels the most impactful thing about coral as a print is its way of immediately reminding you of being at the beach or a destination with warm and decorated water. It’s a great signal for getting out of Dodge and going somewhere a little more exotic, a little bit more natural, and decorative.

When I think of coral, whether it’s in fashion, art, or architecture, I immediately think of South Florida. Before moving farther north to Tampa for leaning-in/career reasons, my grandmother lived in Stuart. I know, I know. This is all extremely interesting (don’t stop me now). Two of my dearest friends, Sydney and Aloise, are those tan jerks who seem to ALWAYS be on island time. They are never not in South Florida. When I asked them what “coral” makes them think of they bombarded me with:

Golf carts!
“Old Florida”
Classic print
Resort vibes
Yellow stripes
The Gulf
Sandy paths
Sunset cocktails (every night)
Pink elephants
Tuna nachos
Shots named things like “Where the !@#* is my golf cart?!”

I’m going to keep going with this 7 Levels of Coral bit and tell you that our very own, Kate Kegan, got married in Boca Grande. Want to know what her favorite wedding present was? John Derian coral dishes, a set of china, wrapped in coral linen Deb had found in 3 different countries. Word of warning: when it comes to gifting (and a slew of other things) Deborah Waterman Johns is, and will forever be, the toughest act to follow. Also, coral obviously makes people think of the happiest times of their lives.

We elected to go with a beautiful sky blue and navy hue because they have this way of making you feel like you’ve jumped into crystal clear waters. Even though coral is typically in shades of red, pink, and white, we chose to recolor in a way that makes things a little more “SCOUT-ified.” The different shades of blue gave us this meta incorporation of where coral thrives (the ocean) and the motif itself. We’ll admit, we’re a little heady. It’s kind of our thing.

If you’re a groupie, then you may have noticed we’ve done coral in a number of different ways. This year we decided to do in more of a spongy, textured effect to give it more dimension. Coral is very organic looking and no two pieces look alike, like snowflakes. There’s this branchy, gnarly, organic, undulation that is somehow quite graceful and pretty.

"There’s something transportive about coral. It puts us somewhere else," Deb says. It’s this nondirectional pattern that you can look at from any angle, and there’s this graceful coverage. It has this nice way of spreading and branching, like an underwater tree.

These patterns, like good, old "Island in the Sun," can have an, almost, anesthetic influence. Carry them with you, and before you know it, you'll begin to gently sway in the driver's seat, patio chair, and, even, in the checkout line at Trader Joes. physical bodies are present, but our minds are elsewhere, on a beach in the Gulf of Mexico, for a solid 3:19. Weezer knew what they were doing when they composed their quadruple-platinum success. I'm pretty certain another artist knew what she was doing when selecting these coral patterns for the Spring/Summer 2018 Collection.

Topics: Behind the design

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